Commercials + Kitties: Christmas Edition

Kitty waiting for Christmas

I have always been fascinated with commercials. A well-done commercial can be entertaining or endearing, funny or dramatic – and always an effective marketing tool. Then again, many commercials are, at worst repulsive, and at best, forgettable. Since we all know cats rule the internet, I went in search of Christmas adverts with cats in them. Below is a list …

Me, in 20 Questions

graphic: Me in 20 Questions

So, I was reading some through some Full Sail alumni blogs and found Amanda Creek Creative’s post answering the questions below. I just couldn’t resist! So, here are my answers. Question 1: How tall are you? I lived most of my adult life thinking I was 5’8” – then someone actually measured me. I’m actually 5’7” – but feel taller! …

What is a Brand?

A brand is a living, breathing organism created as a result of how the company’s customers perceive the company and its offerings. As such, a brand has a persona and a voice. It is natural for individuals to prefer the company of some people but not the company of others. Given a choice between two companies selling the same product, …

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How I Became a Brand Ambassador for Author Peter Clines

peter clines books

I am an avid book reader (3-6 books per week, depending on other commitments). And, I love science-fiction the most. I follow a few of my favorite authors on Facebook. They have all written books I enjoy and bring up in conversation whilst discussing books. But out of the many authors I read and follow, I am only an avid …

Outbound Marketing Lives

inbound and outbound marketing

For those who spend a great part of their lives on the internet, “inbound marketing” is another facet of their day-to-day existence. Every time they “like” a brand on Facebook or “follow” a company on Twitter, these people are giving those companies tacit permission to market to them. Sixteen years ago Seth Godin published Permission Marketing. Today, the field of …

Nature RX – nature gets better branding

Nature RX branding

A set of smart, creative individuals have gotten together to give Mother Nature better branding – one that people in today’s world will understand. I’ve filed this one under “inspiration.” Here is another Tumblr cross-post. Nature gets its own commercial…