Findability, Usability, Accessibility: The 3 Magic Keys

image of three old-fashioned keys as metaphor for Findability, Usability, Accessibility.

In my latest class at Full Sail we disccused findability (they won’t buy if they can’t find you), usability (they won’t stay if the site is awkward to use), and accessiblity (don’t be a jerk and make sure to develop with assisted-technology needs in mind – we should all be able to access content!). Now that my “Web Design and …

Usability Test: Comparing Hybrid Models on Honda.com

image of guy putting his fist through a computer monitor while his head explodes

School is going great! This month we’re studying “Web Design and Usability.” Below is the assignment we did this past week. The goal was for us to go to the Honda website and create one task that a typical user would try to accomplish. Then we were supposed to go ahead and document the steps that a user would go …

Commercials + Kitties: Christmas Edition

Kitty waiting for Christmas

I have always been fascinated with commercials. A well-done commercial can be entertaining or endearing, funny or dramatic – and always an effective marketing tool. Then again, many commercials are, at worst repulsive, and at best, forgettable. Since we all know cats rule the internet, I went in search of Christmas adverts with cats in them. Below is a list …

What is a Brand?

A brand is a living, breathing organism created as a result of how the company’s customers perceive the company and its offerings. As such, a brand has a persona and a voice. It is natural for individuals to prefer the company of some people but not the company of others. Given a choice between two companies selling the same product, …

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How I Became a Brand Ambassador for Author Peter Clines

peter clines books

I am an avid book reader (3-6 books per week, depending on other commitments). And, I love science-fiction the most. I follow a few of my favorite authors on Facebook. They have all written books I enjoy and bring up in conversation whilst discussing books. But out of the many authors I read and follow, I am only an avid …