What’s in a Brand Voice? [video]

This school project reviews the concept of brand voice by analyzing a case study company. The specific focus of this project is to review the company’s marketing efforts and find a public personality that is the best fit for that company’s voice.

The marketing efforts of my case study company lead me to assign them the personality of Superman’s alter-ego, Clark Kent.

In addition, the assignment prohibited the use of text in the presentation, with the exception of image source links. Instead we were to use PechaKucha method. This was a fun assignment and I very much enjoyed the additional challenge of finding the right images to fit the main concept in each slide.

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